Tilda Blog

💫 Pop-ups on a website

Pop-ups appear when people visit your web page. They attract attention and prompt site visitors to join your newsletter, send you an email or take advantage of a promotion, for example.

Bad user experience shows that pop-ups can be irritating. Often, don’t deliver desired results. This doesn’t have to be the case. When a promotional pop-up appears at the right place at the right time while offering a clear value, they increase conversion rates.

Test different types of pop-ups using the A/B testing. The average conversion rate of a website with a high-quality, relevant pop-up is 8-10%, sometimes reaching up to 50%.

Tilda allows you to set up when the pop-up appears on a webpage.
🔺 On scroll, block Т183
The pop-up should appear when the visitor scrolls down to a certain place on the webpage.
Offer the visitor to sign up to your course newsletter after she’s finished reading about it. Do not place the pop-up next to a block requiring visitors to take an action. This will only annoy and distract them.
🔺 On a timer, block Т188
The pop-up should appear when a certain number of seconds have passed since the visitor landed on the page.
Offer to fill in an order request after the visitor has spent sufficient time on the website to read about the product. Do not ask for their email address too quickly, or they will think you will send them spam.
If the pop-up appears before the page stops loading, it’s bad manners. The visitor will close it down immediately without reading it first. This website will not rank high in the search engine results, especially for mobile devices.
🔺 When you are intending leave the page, block Т723
The pop-up should appear when you bring the curser to the top of the browser where you are prompted to close the page.

Use the block to reward the visitor with an incentive and an opportunity to change their mind.

☝️ We recommend showing your site visitors the pop-up only once, at an appropriate moment. Otherwise your pushiness may turn them away from the site.

More about pop-ups: https://help.tilda.ws/popups
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