If the goal of a landing page is to acquire a new subscriber or a webinar participant, this block has an especially important role.
In general, it features a header, subhead and a subscription form.
Don't repeat the offer that's on the cover page but make it just as inspiring. Think about what might make the reader stop and pay attention — come up with a motivational call to action. Perhaps all you need to do is explain what will happen after they click the button.
To convince the reader to fill the form, explain why you're asking for the information and try to make the form as short as possible.
Customize the thank you page or the message that pops-up after submitting the data. It could say something like this: "Thank you! Your information has been safely received. We'll give you a call within an hour to confirm the details." or "Thank you! You've successfully registered for the conference".
Find these blocks in the Form and button category in the Tilda library.