Alt text, or alternative text, is a brief description of an image that helps search engines and users with disabilities better understand the page's content.
Learn how to write effective alt text and avoid common mistakes👇
• Alt Text Can Assist With
Digital Accessibility
Alt text ensures your website is accessible to all users, including those who are visually impaired and rely on screen readers. Effective alt text conveys the essence of an image that they are unable to see.
SEO
Alt text describes images to search engines, helping them index and rank the page better. Images with alt tags also appear in image search results, such as Google Images, increasing visibility.
Slow Loading
If the page is loading slowly, alt text will appear instead of images, providing general context and smoothing the negative impact on user experience.
•How To Write Alt Text
Keep It Short
When describing an image, be concise. Avoid vague language and lengthy words, and try to stay within the 125-character limit.
Express Essence
Ensure that your alt text describes an image's main idea and its mood. Aim for consistency in language and style across the whole website.
Use Keywords
Choose keywords that match the image content. Avoid keyword stuffing and using popular but unrelated keywords, as they can damage ranking.
Make It Unique
Avoid adding the same alt text for different images. Each description should be unique. Also, avoid using the word "image" and be direct.
•Where To Find
A pre-designed block with an image → Content tab → three dots next to the uploaded image → SEO: Image Alt Text.
In the Zero Block, select an image and find the Alt field in the element's Settings panel.
Learn how to write effective alt text and avoid common mistakes👇
• Alt Text Can Assist With
Digital Accessibility
Alt text ensures your website is accessible to all users, including those who are visually impaired and rely on screen readers. Effective alt text conveys the essence of an image that they are unable to see.
SEO
Alt text describes images to search engines, helping them index and rank the page better. Images with alt tags also appear in image search results, such as Google Images, increasing visibility.
Slow Loading
If the page is loading slowly, alt text will appear instead of images, providing general context and smoothing the negative impact on user experience.
•How To Write Alt Text
Keep It Short
When describing an image, be concise. Avoid vague language and lengthy words, and try to stay within the 125-character limit.
Express Essence
Ensure that your alt text describes an image's main idea and its mood. Aim for consistency in language and style across the whole website.
Use Keywords
Choose keywords that match the image content. Avoid keyword stuffing and using popular but unrelated keywords, as they can damage ranking.
Make It Unique
Avoid adding the same alt text for different images. Each description should be unique. Also, avoid using the word "image" and be direct.
•Where To Find
A pre-designed block with an image → Content tab → three dots next to the uploaded image → SEO: Image Alt Text.
In the Zero Block, select an image and find the Alt field in the element's Settings panel.
