You need a Thank You page to inform the user that their submission has been successfully received, tell them about the next steps, offer a discount, or invite them to follow you on social media. Let's go over each point in more detail.
Tell them what happens next
Let your visitors know that their form has been received and tell them about the next steps. If a visitor has subscribed to a newsletter, thank them and ask them to check the inbox to confirm their subscription.
Offer additional products, services, or discounts
Marketers use Thank You pages as a stepping stone in the sales funnel, upselling products that might be of interest to a buyer. E.g., thank the person for their purchase and offer discounted items or a special deal.
Add the links to your social media
Social media are an additional touchpoint between a brand and a satisfied customer. They will help stay on top of your new products, increase customer loyalty, and may influence a repeat purchase.
Thank the user for filling out the form and invite them to check out your social media while they're waiting for a call from your customer service. Note that it's only worth doing if you regularly post useful information.
Customer benefit is the key for each of the scenarios we covered. If your text is too salesy and the design is too loud, your Thank You page might end up annoying rather than delighting the reader.
Don't forget to prevent Google and other search engines from indexing your Thank You page as you only want it to be seen by those who took the conversion action.
Learn how to set up a Success page on Tilda using basic blocks, Zero Block, and shopping cart: https://help.tilda.cc/thank-you-page