Tilda Blog

Tone of Voice (ToV): How To Address You Website Visitors

Tone of Voice (ToV) is the way a brand communicates to its audience. ToV is essential in shaping how people feel about a brand, helping to convey the personality of the company and establish an emotional connection with the audience.

Focus On Your Target Audience
The tone of voice should match the brand's core values, mission, and audience. While a tech startup targeting young professionals may use casual and chatty language, a law firm may prefer a formal style.

Ask Yourself Leading Questions
When writing website copy, think of how you would like to be perceived by the visitors. What brand image is right for your company? Do you want to be a customer's best friend or an experienced mentor? How do you want to communicate with your audience: In a friendly or distant manner? The way you address your website visitors will affect how they feel about your company.

Analyze Your Competitors
Tone of Voice can help you stand out from your competitors. Analyze how they communicate with their customers and what you can change in your approach. Keeping a consistent tone of voice across your website, newsletters, social media, and other channels can help make your brand recognizable.
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