🎯 In Chapter 5 of the Landing Page Course, you'll learn how to boost your website performance, reduce cost per lead, set up SEO, conduct A/B testing, etc. Here are key takeaways on how to choose the right metrics for your project.
Use your sales funnel to select relevant metrics. This is a typical landing page funnel: 1. Getting visitors involved 2. Navigating visitors through the website 3. Purchase 4. Customer retention
What metrics can help you understand if each step is set up correctly?
🏃♀️To check if your visitors get involved, see the Bounce rate. If plenty of people leave your page right away, consider redesigning your cover page or target a more relevant audience.
Is your website easy to navigate? ☝️Track the scroll heatmap to see what parts are quickly skipped and where users stayed longer. ✌️The click heatmap tells you if some buttons are rarely clicked—try to redesign them.
🛒 Heatmaps are also helpful in analyzing purchases. You can see if the CTA falls into an area that users rarely reach.
After the purchase, offer a relevant discount or bonus. It's easy to identify returning customers with a CRM system: try a free built-in Tilda CRM.