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How Title Tags Impact SEO

Headings improve website readability and impact SEO. Assigning headings as Title tags helps both users and search engines understand web page content, resulting in better indexing and higher rankings.

On Tilda, you can assign three types of Title tags: H1, H2, and H3. Let's explore how they differ from one another👇

What Makes a Heading
Bold or large text does not automatically qualify as a heading. A proper heading should accurately describe the following piece of content, giving visitors an idea on what to expect, if they continue scrolling the page.

H1 Tag
The H1 tag is the primary heading of the page that describes its main topic. Never use more than one H1 tag per page. Incorporate relevant keywords to help the page rank higher for relevant search queries.

H2 Tag
The H2 tag is typically used for subheadings. It helps further organize the page's content and provides summaries for different sections related to the main topic.
H3 Tag
The H3 tag structures information within H2 tagged blocks. It comes in handy for content-heavy sections and helps ensure users won't get confused or overwhelmed.

Tips On Using Title Tags
Ensure that Title tags used on the page appear in a sequentially-descending order.

For example:
H1: Exploring New York City Architecture
H2: Iconic Skyscrapers In the City
H3: The Empire State Building

Headings that follow such order help establish a clear content hierarchy on a page, which can encourage visitors to explore it further, making them spend more time on your site.

Improving Website Accessibility
Title tags help visitors with disabilities, such as visually impaired people, navigate your website more efficiently, as they can use tools like screen readers that read headings aloud for them.

Assigning Title Tags On Tilda
• To assign Title tags to headings on your Tilda website, open the block Settings and select the tag under “SEO: Title tag.”
• In Zero Block, Title tags can be assigned under the Tag setting.
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