Before building a website, it's essential to create a prototype. This step helps you determine what information to include, how to organize content on the page, and the best ways to present it to convert visitors into customers.
Where To Start
Before prototyping, it's important to gather and analyze all the information about the product and its position in the market.
Understand the Main Goal
Decide what actions you want users to take on your website, such as making a purchase.
Analyze Competitors
Identify your strengths and weaknesses compared to others and use this information in your communications.
Create a Customer Map
Determine which pages and categories are essential and share this with your copywriter to develop content.
How To Prototype
When you have all the essential information, you can start structuring it. The end results mainly depend on the product and its target audience, but almost every website has to answer these questions:
❓ Where Am I?
Make sure the hero section contains your logo, the company name, and a short description.
❓ What Does This Product or Company Offer?
In short, explain what your business is all about.
❓ Why Should People Choose You?
Briefly outline your main advantages and what makes you special.
❓ What Do You Offer?
•List all the products and services that you offer.
•Explain how people will benefit from choosing you.
•Strengthen your offers with some social proof, such as customer reviews and case studies.
❓ How Do You Work and How to Get in Touch?
•Add an FAQ to address primary objections and answer common questions.
•Provide contact details so prospects can reach out.
Where To Start
Before prototyping, it's important to gather and analyze all the information about the product and its position in the market.
Understand the Main Goal
Decide what actions you want users to take on your website, such as making a purchase.
Analyze Competitors
Identify your strengths and weaknesses compared to others and use this information in your communications.
Create a Customer Map
Determine which pages and categories are essential and share this with your copywriter to develop content.
How To Prototype
When you have all the essential information, you can start structuring it. The end results mainly depend on the product and its target audience, but almost every website has to answer these questions:
❓ Where Am I?
Make sure the hero section contains your logo, the company name, and a short description.
❓ What Does This Product or Company Offer?
In short, explain what your business is all about.
❓ Why Should People Choose You?
Briefly outline your main advantages and what makes you special.
❓ What Do You Offer?
•List all the products and services that you offer.
•Explain how people will benefit from choosing you.
•Strengthen your offers with some social proof, such as customer reviews and case studies.
❓ How Do You Work and How to Get in Touch?
•Add an FAQ to address primary objections and answer common questions.
•Provide contact details so prospects can reach out.
