Small businesses like bakeries, coffee shops, flower boutiques, etc. often rely on social media, overlooking the need for a website. While it may seem expensive and difficult to maintain, modern website builders make it affordable and easy to manage, even without technical skills.
Discover why social media can never replace a website, and why you may need one 👇
Discover why social media can never replace a website, and why you may need one 👇
Ownership & Control
With a website, you control how your content is presented. In contrast, social media often change features—like Instagram's recent grid layout update—or even face government bans, like TikTok in the US, and users have no say in these situations.
With a website, you control how your content is presented. In contrast, social media often change features—like Instagram's recent grid layout update—or even face government bans, like TikTok in the US, and users have no say in these situations.
Expanded Functionality
Unlike social media, a website allows you to add more features, such as an interactive map with your physical location, online ordering and payment through convenient payment gateways, newsletter sign-ups, and much more.
Unlike social media, a website allows you to add more features, such as an interactive map with your physical location, online ordering and payment through convenient payment gateways, newsletter sign-ups, and much more.
SEO Benefits
People usually use Google when searching for products or services. While your social media may appear for branded searches, a #website helps you rank higher for natural keywords like "yoga classes" or "meal delivery."
People usually use Google when searching for products or services. While your social media may appear for branded searches, a #website helps you rank higher for natural keywords like "yoga classes" or "meal delivery."
Detailed Analytics
Hundreds of users can view your social media profile and leave without you ever knowing. Websites offer more detailed analytics, and with tools like Google Analytics, you can track customer behavior, conversions, and make informed business decisions.
Hundreds of users can view your social media profile and leave without you ever knowing. Websites offer more detailed analytics, and with tools like Google Analytics, you can track customer behavior, conversions, and make informed business decisions.
Credibility
Anyone can sign up for social media, but a website—even a simple one—makes your business look more trustworthy. It allows you to provide visitors with a reliable source of information about service terms, sales policies, and other legal details, reassuring customers.
Anyone can sign up for social media, but a website—even a simple one—makes your business look more trustworthy. It allows you to provide visitors with a reliable source of information about service terms, sales policies, and other legal details, reassuring customers.
Brand Identity & Customization
A website acts as your digital business card or storefront, offering virtually unlimited freedom to express yourself, tell your story, and present your business—unlike the uniform look of social media pages.
A website acts as your digital business card or storefront, offering virtually unlimited freedom to express yourself, tell your story, and present your business—unlike the uniform look of social media pages.
Cost-Effectiveness & Easy Maintenance
Having a website is more cost-effective in the long run, as social media will eventually require paid promotion. It's also easy to maintain once set up, especially with no-code solutions like Tilda, which are not only user-friendly but also offer additional tools like CRM to help grow your business faster and more effectively.
Having a website is more cost-effective in the long run, as social media will eventually require paid promotion. It's also easy to maintain once set up, especially with no-code solutions like Tilda, which are not only user-friendly but also offer additional tools like CRM to help grow your business faster and more effectively.
🎥 Learn how to create a website for a personal brand or small business in the new video: youtu.be/FMab5WTOiL4
