Tilda Blog

How To Use UTM Tags

UTM tags (or UTM parameters) are snippets of text that you add to a URL to track your traffic sources. You can find out where the website visitor came from, check if the ad campaign meets your expectations, and if the landing page content performs well.

For instance, you can measure which social media post generates more website visits, or check which ads bring in more sales. Use UTM tags when you share your website on social, in newsletters, search ads, etc.

By using UTM parameters, you can learn:
▪ How many users visit the page and where they come from
▪ How many visitors placed an order after clicking on a promo post on social
▪ What newsletter brings more sales

Where to track the UTM stats?

Either in the analytics system you’re using (e.g. Google Analytics) or directly on Tilda: Site Settings → Analytics → Website Statistics → UTM parameters. Select the UTM tag from the list and click it to open the detailed stats.

How to create UTM links?

You can use Tilda’s Campaign URL Builder, a free service that adds UTM tags to a website page → https://tilda.cc/utm

Simply set the page URL, traffic source, fill in the required UTM parameters, and the service will generate the UTM link for you.

Required UTM parameters:
utm_source - ads platform, e.g. Google or Facebook Ads
utm_medium - marketing medium, such as cpc (search ads, cost per click)
utm_campaign - campaign name to distinguish it from others in the statistics

✨ Learn how to use UTM tags for Tilda websites: help.tilda.cc/statistics#utm
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