When people Google something, they get hundreds of thousands of search results. If you want your website to rank as high as possible, you need to optimize it.
Learn the basics of SEO to help your website be easily discovered by prospects 👇
What's SEO
Search engine optimization (SEO) is a set of technical and content practices that make your website more visible to search engines. The higher your website ranks in search results, the more organic traffic it can drive.
Why Any Business Needs SEO
With SEO, you can drive free, relevant traffic to your website.
• More traffic means more potential clients.
• Organic traffic is free and more cost-effective than paid ads long-term.
• Visitors from search engines are already interested in your product.
• Top-ranking websites are perceived as more trustworthy by prospects.
What Affects Search Rankings?
🔑 Keywords
Identify search terms users may use to find your website and include them in titles, text, and meta tags.
💎 High-Quality Content
Publish useful, unique content that answers users' questions. The time visitors spend on your site impacts SEO.
🏷️ Meta Tags & Headings
Use unique, relevant meta tags (titles, descriptions) and structure your text with H1-H6 headings.
🖼️ Images
Add alternative text (alt text) to describe your images, improving your site's visibility in image search results.
Common SEO Mistakes
SEO mistakes vary in severity—critical, major, or minor. Ideally, all should be fixed, but critical errors need immediate attention.
A critical error example: Duplicate pages. If a primary page isn't set using the Canonical attribute, search engines may lower both pages' rankings.
How To Find & Fix Errors
Tilda has a free built-in tool to check for critical SEO issues, including:
• Missing Title, Description, and H1 tags
• Unreadable URLs
• Unpublished pages or pages excluded from indexing
To run a check, go to Site Settings → SEO → SEO Assistant
How To Submit Website To Google
To speed up indexing, submit your website to Google Search Console. It also provides personalized recommendations on errors and optimization.
Where to find: Site Settings → SEO → Google Search Console
SEO Checklist
• Set a Title and Description for each page
• Upload a badge (social media preview image)
• Use readable URLs
• Add H1, H2, H3 tags
• Include alt tags for images
• Upload a favicon
• Create a 404 error page
• Check https/http and www/non-www redirects
• Ensure indexing is allowed
• Submit your website to Google Search Console
Learn the basics of SEO to help your website be easily discovered by prospects 👇
What's SEO
Search engine optimization (SEO) is a set of technical and content practices that make your website more visible to search engines. The higher your website ranks in search results, the more organic traffic it can drive.
Why Any Business Needs SEO
With SEO, you can drive free, relevant traffic to your website.
• More traffic means more potential clients.
• Organic traffic is free and more cost-effective than paid ads long-term.
• Visitors from search engines are already interested in your product.
• Top-ranking websites are perceived as more trustworthy by prospects.
What Affects Search Rankings?
🔑 Keywords
Identify search terms users may use to find your website and include them in titles, text, and meta tags.
💎 High-Quality Content
Publish useful, unique content that answers users' questions. The time visitors spend on your site impacts SEO.
🏷️ Meta Tags & Headings
Use unique, relevant meta tags (titles, descriptions) and structure your text with H1-H6 headings.
🖼️ Images
Add alternative text (alt text) to describe your images, improving your site's visibility in image search results.
Common SEO Mistakes
SEO mistakes vary in severity—critical, major, or minor. Ideally, all should be fixed, but critical errors need immediate attention.
A critical error example: Duplicate pages. If a primary page isn't set using the Canonical attribute, search engines may lower both pages' rankings.
How To Find & Fix Errors
Tilda has a free built-in tool to check for critical SEO issues, including:
• Missing Title, Description, and H1 tags
• Unreadable URLs
• Unpublished pages or pages excluded from indexing
To run a check, go to Site Settings → SEO → SEO Assistant
How To Submit Website To Google
To speed up indexing, submit your website to Google Search Console. It also provides personalized recommendations on errors and optimization.
Where to find: Site Settings → SEO → Google Search Console
SEO Checklist
• Set a Title and Description for each page
• Upload a badge (social media preview image)
• Use readable URLs
• Add H1, H2, H3 tags
• Include alt tags for images
• Upload a favicon
• Create a 404 error page
• Check https/http and www/non-www redirects
• Ensure indexing is allowed
• Submit your website to Google Search Console
