Tip 1. Cut Your Content Into Pieces
Think of a landing page as a presentation made up of different slides. It's easier to read through the page that is divided into clear sections: 1 section = 1 message.
Tip 2. Establish Visual Hierarchy
Unconsciously, we perceive elements placed next to each other as a group and expect them to be linked by a common meaning.
👮♂️ That's why spaces between sections should be larger than the ones between elements inside each section. Move related elements closer to each other: heading+subheading, image+caption.
Tip 3. Consistency Won't Kill Creativity
When the content is organized according to clear rules, it's much easier to find what you're looking for.
To achieve consistency:
👉 Maintain the same spacing between sections throughout the page.
👉 Keep the same font size for the elements of the same level. All section headings can be 62px, all subheadings - 24px, and body text - 20px, for example.
Tip 4. Don't Be Shy With Call to Action
The CTA is the main reason you design your landing page, so make it shine bright. You can use a vivid background or a contrasting button to highlight the block.
🎩 The Boutique Rule
In luxury boutiques, items are never crowded—each product is important and has enough space around it to be noticed. Same for the content:
Add more white space to the page, and your content will look meaningful.
Learn the complete set of design principles in Chapter 4 of the Landing Page Coursebook: https://tilda.link/course-chapter4
