Jobs To Be Done (JTBD) is a framework used to understand why customers purchase or use products and services. Instead of just looking at demographics or product features, JTBD focuses on the "job" a customer is trying to accomplish in a specific situation.
🕵️ What's JTBD
In website creation, you can use the Jobs To Be Done framework to determine why a user landed on your website and what objective they had in mind, such as buying a product, making an appointment, or seeking information.
Understanding these motivations helps you design a website that effectively meets user needs and enhances their overall experience.
🤼 JBTD And Competitors
You can use your website to attract not only customers looking for similar products but also those with similar needs.
If your website offers beautiful flower arrangements with same-day delivery, you're competing with other flower sellers for customers needing to "quickly buy flowers." However, if the main "job" is to surprise loved ones, your competition also includes gift shops and experience-based services.
🙋🏻♂️ Needs-Focused Content
Understanding your audience's "jobs" helps you tailor website content. If you share reviews or guides on how to use your product, make sure they are easy to notice. The main goal is to convince visitors that your product truly addresses their needs.
🗺️ Simplify the Customer Journey
JTBD helps organize both content and layout. By focusing on the customer's "jobs," you can determine section order.
If a visitor wants to sign up for an online consultation, the CTA should be placed in the hero section and other key spots for maximum visibility.
🗓️ Consider the Context
Job to Be Done = Need + Context
If you offer urgent car repairs, your target audience is likely accessing your website on smartphones. Ensure it's responsive and easy to navigate for quick access to needed information.
If you offer high-end mattresses, customers may need multiple touchpoints to make an expensive purchase. Ensure your website provides detailed information, high-quality images, positive reviews, etc., to encourage conversions.
📦 JTBD Helps With USP
When your USP is based on your target audience's genuine wants and needs, it becomes more appealing and practical.
For example, if your product fulfills the need for "ready-made meals delivered to your door within an hour, even on weekends," the USP could be: "Delicious, home-cooked meals delivered in 60 minutes or less, anytime, 24/7."
If you offer mystery beauty boxes and your customer wants to fulfill the "discover new makeup brands every week" job, the USP could be: "Exciting mystery beauty boxes with featuring curated, top-brand products delivered to your door every week."
🕵️ What's JTBD
In website creation, you can use the Jobs To Be Done framework to determine why a user landed on your website and what objective they had in mind, such as buying a product, making an appointment, or seeking information.
Understanding these motivations helps you design a website that effectively meets user needs and enhances their overall experience.
🤼 JBTD And Competitors
You can use your website to attract not only customers looking for similar products but also those with similar needs.
If your website offers beautiful flower arrangements with same-day delivery, you're competing with other flower sellers for customers needing to "quickly buy flowers." However, if the main "job" is to surprise loved ones, your competition also includes gift shops and experience-based services.
🙋🏻♂️ Needs-Focused Content
Understanding your audience's "jobs" helps you tailor website content. If you share reviews or guides on how to use your product, make sure they are easy to notice. The main goal is to convince visitors that your product truly addresses their needs.
🗺️ Simplify the Customer Journey
JTBD helps organize both content and layout. By focusing on the customer's "jobs," you can determine section order.
If a visitor wants to sign up for an online consultation, the CTA should be placed in the hero section and other key spots for maximum visibility.
🗓️ Consider the Context
Job to Be Done = Need + Context
If you offer urgent car repairs, your target audience is likely accessing your website on smartphones. Ensure it's responsive and easy to navigate for quick access to needed information.
If you offer high-end mattresses, customers may need multiple touchpoints to make an expensive purchase. Ensure your website provides detailed information, high-quality images, positive reviews, etc., to encourage conversions.
📦 JTBD Helps With USP
When your USP is based on your target audience's genuine wants and needs, it becomes more appealing and practical.
For example, if your product fulfills the need for "ready-made meals delivered to your door within an hour, even on weekends," the USP could be: "Delicious, home-cooked meals delivered in 60 minutes or less, anytime, 24/7."
If you offer mystery beauty boxes and your customer wants to fulfill the "discover new makeup brands every week" job, the USP could be: "Exciting mystery beauty boxes with featuring curated, top-brand products delivered to your door every week."
