Tilda Blog

How To Define Your USP

A unique selling proposition (USP) is a set of features that make your business stand out in the market and attract potential customers. The USP should answer the questions of what you offer, why it is important for customers, and why they should choose you. Here’s how to define your USP.

How To Define Your USP

  1. Identify the value of your product or service.
  2. Study your competitors and find the features that make your product stand out from other offers.
  3. Create a brief description of the main advantages of your product using the learnings from the previous points.

Let's say you have your own clothing brand and your advantage is natural fabrics that you dye manually, carefully selecting the dye compositions that you can show to the clients. Consumers have a concern: Children's clothing is not safe, not eco-friendly, and smells of colorants.

The USP appears on this intersection: We pick our own fabrics and dye them manually in a factory near Boston. Clothing is hypoallergenic and safe for a child's skin.

This way you can create a list of different USPs and test their performance on your website. Make sure your USP is short and catchy to attract the attention of potential customers.
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