Web analytics offers valuable insights that can help improve both the user experience and marketing strategy, resulting in a higher return on investment.
Basic web metrics provide useful data such as the number of visits, traffic sources, page views, bounce rates, click-through rates, etc. By consistently monitoring them, you can better understand your audience, create more relevant content, and generate new marketing hypotheses.
Learn which metrics to track and how to interpret Google Analytics data👇
📊 Why You Should Use Google Analytics
Google Analytics helps you understand how users interact with your website, where they come from, what they click on, what steps they take before making a purchase, and how much time they spend on different pages.
You can use this data to make informed decisions about improving the website. For instance, you can:
• Customize the layout to draw attention to the key content and stand out from the competition.
• Rewrite website copy and implement technical SEO for higher search result rankings.
• Optimize paid campaigns to drive traffic on pages relevant to users' searches.
You can use this data to make informed decisions about improving the website. For instance, you can:
• Customize the layout to draw attention to the key content and stand out from the competition.
• Rewrite website copy and implement technical SEO for higher search result rankings.
• Optimize paid campaigns to drive traffic on pages relevant to users' searches.
👥 Get To Know Your Audience
Google Analytics details traffic attributes such as gender, age, location, device type, and more.
This can help you build your audience profiles, segment audiences, and create more relevant content and ads. If most of your traffic is coming from mobile devices, you can focus on making your website as mobile-friendly and responsive as possible.
💻 Analyze Website Traffic
Visitors coming to your website make a website traffic. However, massive traffic doesn't guarantee loads of conversions and sales—people may open your website and quickly leave, if it fails to capture their interest.
That's why it's crucial to monitor metrics like average time spent on page, engaged sessions, bounce rate (the percentage of sessions that last less than 10 seconds, lack a conversion event, and involve fewer than 2 page views).
All this data helps understand if the traffic you gain is actually targeted, so you can improve some pages and optimize paid ads.
🔗 Monitor Traffic Sources
Website traffic can come from different sources:
• Direct (when users type the website's URL into the address bar).
• Organic (when they find it through search engines).
• Paid (when they click on ads).
• Social (when they click links they find on social media).
• Referral (when they click links from other websites).
Traffic sources show which channels bring more visitors. For example, if you notice a drop in organic traffic, you may want to optimize your website content by using right keywords to better match with what users are looking for.
Website traffic can come from different sources:
• Direct (when users type the website's URL into the address bar).
• Organic (when they find it through search engines).
• Paid (when they click on ads).
• Social (when they click links they find on social media).
• Referral (when they click links from other websites).
Traffic sources show which channels bring more visitors. For example, if you notice a drop in organic traffic, you may want to optimize your website content by using right keywords to better match with what users are looking for.
🛠️ Use Additional Tools
Google Analytics is a powerful tool but there are other helpful services like heatmaps. Heatmaps track clicks, scrolls, and mouse movements and visualize how visitors navigate your site in the form of a map. They also highlight areas on the page that are supposed to be clickable yet don't function properly.
🌐 How To Add Google Analytics To Your Website
While on Tilda, go to Site Settings and find the Analytics tab. Enter the Google tag ID (GA4) and save the changes.
After saving, proceed to the counter's settings by clicking on Settings. Here, check the "Enable gtag.js" box and save the changes again. Remember to republish all pages.
Find a detailed step-by-step guide on connecting Google Analytics at https://help.tilda.cc/statistic/google-analytics/
Interested in learning more about web analytics? Check out the dedicated chapter in the Tilda Digital Marketing Course. Start reading for free: https://tilda.education/en/courses/marketing/web-analytics/
