Marketing quizzes are a powerful tool for grabbing attention, collecting leads, and guiding users toward the right product or service. But if you want people to actually finish the quiz, you need to make it as engaging as possible.
Here are a few useful recommendations on how do that 👇
Create Titles That Speak To Pain Points
Your title is key to turning visitors into participants. Skip the broad phrases and focus on real struggles your audience faces—it sparks curiosity and makes the quiz feel relevant and valuable.
Keep It Short And Fast
People have short attention spans. Aim for 5-7 questions tops, with quick, intuitive answers. Visual choices, emojis, and sliders help keep the pace fun.
Make It Visually Appealing
Don't let your quiz be a wall of plain text—you risk losing people by question three. Use images where it makes sense, break up text with icons, try fun answer formats like emojis, sliders, visuals, etc.
Personalize the Experience
Make users feel like the quiz was made just for them. Use their name when possible, tailor questions based on previous answers, offer personalized results, etc.
On Tilda, there are several ways to make your quiz feel personalized:
• Reuse answers with variables
Ask for the user's name at the beginning of the quiz and reuse it in later questions or results using the variables setting.
• Create unique question flows with branching
Use branching logic to build different quiz paths based on how users answer.
• Include a virtual assistant
Boost credibility and guide users with the virtual assistant feature.
Give Meaningful Results
Take the time to make each quiz result personalized and valuable. Avoid manipulative techniques and instead provide results with helpful tips or actionable insights.
Exchange Value For Contact Info
If you want users to share their contact details at the end, ensure it's clear what they'll get in return. Offer something valuable, like exclusive content or a special discount, to make the exchange worthwhile.
To learn how to make high-converting quizzes and build them on Tilda, check out our new article: tilda.education/en/create-marketing-quizzes
Here are a few useful recommendations on how do that 👇
Create Titles That Speak To Pain Points
Your title is key to turning visitors into participants. Skip the broad phrases and focus on real struggles your audience faces—it sparks curiosity and makes the quiz feel relevant and valuable.
Keep It Short And Fast
People have short attention spans. Aim for 5-7 questions tops, with quick, intuitive answers. Visual choices, emojis, and sliders help keep the pace fun.
Make It Visually Appealing
Don't let your quiz be a wall of plain text—you risk losing people by question three. Use images where it makes sense, break up text with icons, try fun answer formats like emojis, sliders, visuals, etc.
Personalize the Experience
Make users feel like the quiz was made just for them. Use their name when possible, tailor questions based on previous answers, offer personalized results, etc.
On Tilda, there are several ways to make your quiz feel personalized:
• Reuse answers with variables
Ask for the user's name at the beginning of the quiz and reuse it in later questions or results using the variables setting.
• Create unique question flows with branching
Use branching logic to build different quiz paths based on how users answer.
• Include a virtual assistant
Boost credibility and guide users with the virtual assistant feature.
Give Meaningful Results
Take the time to make each quiz result personalized and valuable. Avoid manipulative techniques and instead provide results with helpful tips or actionable insights.
Exchange Value For Contact Info
If you want users to share their contact details at the end, ensure it's clear what they'll get in return. Offer something valuable, like exclusive content or a special discount, to make the exchange worthwhile.
To learn how to make high-converting quizzes and build them on Tilda, check out our new article: tilda.education/en/create-marketing-quizzes
