Tilda Blog

How to Sell Similar Products at Different Prices

🍏🍎 If you sell a product that comes in multiple variants, no need to create a new item for each variant. Create product variants, and your visitors will be able to choose among them.

Suppose you sell bags in three materials: leather, nubuck, and polyester. The price is different, so when a buyer chooses one of the bags, the price automatically changes.

Leather bag +$99
Polyester bag

You can add options either directly to the product cards in the Editor or to the Product Catalog 🛍

👉 Variants in the Product Catalog

Add a new option—e.g., color or size— to create variants under the Product Variants tab. You can add any number of options and create unique product variants with different prices, quantities, and images. For example, you may be selling four red A3 posters and two green A1 posters, differently priced.

Product Catalog is Tilda's built-in inventory tool for eCommerce. Use it if you sell lots of products with variants, and want to keep track of the quantity, quickly update and synchronize products with third-party services.

👉 Variants in Product Cards

In the Editor, open the Content tab of the product card block and click "Show more: button, label, options." Specify the option name, such as "size." Then list the option values, dividing them with a line break:
Poster A3
Poster A2
Poster A1
If the variant has a price, add the = symbol and set the final price with the currency sign. If a Poster A1 costs 20 dollars, type Poster A1=20

The buyer will be able to select the product variant before adding it to the shopping cart. This way you can only add three options for product variants and won't be able to assign different images to them.

Use product cards if you sell a small number of items and you don't need to organize them in the Product Catalog.

Read more about setting up product variants 👉 https://help.tilda.cc/online-store-payments/parameters
Made on