📝 4 Reasons To Add a Marketing Quiz To Your Website

A marketing quiz is an online form where users answer questions and receive a personalized offer, gift, or discount — in exchange for their contact information, which you can use for various promotional activities.

The best part is that they can work for almost any type of business. Here's how they can help:

Collect Prospects' Contact Info
Quizzes help capture leads, i.e., visitors willing to share their contact in exchange for information, assistance, personalized offers, etc. You can then turn these leads into customers via calls, emails, or ads.

Encourage Decision-Making
A good quiz can replace a consultation, helping users quickly choose the best option. For example, a quiz like "Which Laptop is Right For Your Work?" can guide customers to models that fit their budget and needs.

Segment Audience For Targeted Offers
Quiz results can help group users by traits, making it easy to tailor offers. For example, a gym can separate beginners from experienced athletes and send personalized newsletters with the right training programs.

Boost Engagement
The interactive and entertaining nature of quizzes keeps users on your website longer, encouraging them to explore more content. This can improve your SEO and boost your site’s search rankings.

On Tilda, you can easily create a marketing quiz using the QZ101 block from the "Form" category. It allows you to flexibly customize the form's appearance, questions, and answer options, and even set branching logic, making it more interactive and personalized for each user.

If you're short on time, use one of the ready-made quiz form templates designed for various industries: Real estate, beauty, healthcare, etc. Universal templates are also available in different color schemes: https://tilda.cc/tpls/#fr