Photos and visuals bring your website to life, making your services or products more relatable. They can also instantly tell your brand's story without a single word.
According to Xerox¹, adding images to text increases the chances of it being read by 80%. Also, MIT researchers found² that the human brain can process an image in just 13 milliseconds.
According to Xerox¹, adding images to text increases the chances of it being read by 80%. Also, MIT researchers found² that the human brain can process an image in just 13 milliseconds.
Where To Find Images
• Free Stock Photos
Platforms like Unsplash, Pixabay, and Pexels offer simple, high-quality images suitable for most projects. These services are integrated into Tilda, so you can easily search and select images without leaving the editor.
• Paid Stock Libraries
Platforms like Getty Images, Shutterstock, and Depositphotos offer a wide range of high-quality, unique visuals. With their smart filters and curated collections, they make it easy to find the perfect imagery for specialized projects or specific needs.
• AI-Generated Images
Tools like DALL·E, MidJourney, and Artbreeder allow you to generate unique visuals and mockups in any style you can imagine. The only limit is your creativity and how well you can write prompts.
• Original Photography
If you want truly unique and authentic visuals, custom photos are the way to go. You can either take them yourself or hire a professional. While this option is more time-consuming and expensive, it pays off with images that genuinely represent your brand, making your website feel more trustworthy.
How To Choose the Right Images
• Avoid Clichés: Stay away from overused stock photos, like smiling families at dinner or business handshakes. These can come off as unprofessional or even scammy.
• Get Inspired: Find a photo you love and make it work for your brand. Focus on one key element—composition, color palette, or overall vibe.
• Set the Mood: Photos help create the right atmosphere. For example, a yoga studio website can use cozy interior shots or images of people practicing to evoke a sense of peace and trust.
Where To Place Images
Use images strategically to illustrate text and guide users toward desired actions.
For example, a bold, full-screen image in the cover can create the right first impression of your brand. A background image can set the tone or emphasize key sections. Photos next to listed services can help demonstrate your product or highlight competitive benefits.
¹ 20 Ways to Share Color Knowledge, Xerox Corporation, 2017
² Mary C. Potter, Brad Wyble, Carl Erick Hagmann. Detecting meaning in RSVP at 13 ms per picture// Psychonomic Society, Inc. 2014
