Even if your business isn't a traditional online store, ecommerce features can still be useful. For example, if you offer services like consultations or classes, these features allow visitors to book appointments or make inquiries. A clear and attractive presentation helps customers take action.
Discover how to showcase your products or services effectively 👇
Why Good Presentation Is So Crucial
An online showcase works just like a physical one. It means that the way products are arranged, displayed, and presented directly influences how customers perceive the brand and their willingness to make a purchase.
Who Else May Need Ecommerce Functionality
Ecommerce features aren't just for online stores—use it to showcase online services, digital products, or a selection of items from your physical business, like a digital seasonal menu. This gives potential customers a glimpse of what they can expect and encourage interaction.
How To Prepare Product Images
Good visuals are key to showcasing products or services effectively—they often make up half of the decision-making process.
For product sales, aim for at least three high-quality images of each item, showing it from different angles and in good lighting. If you offer services, invest in professional photos of yourself in action to make them look authentic and relatable.
If you're just starting out or on a tight budget, remember this rule of thumb: Homemade smartphone photos are better than no photos or blurry stock images.
How To Organize Products
• 1-5 Products In Total
If you have only a few key products to showcase, list them all on a single page. This allows visitors to see everything at once without extra clicks. Plus, with just a few products, you can showcase them with large, eye-catching images for better impact.
• Up to 40 Products of a Single Type
If you have more than 5 products but they're all of the same type (e.g., clothing or makeup), display them in a grid layout.
Clicking on a product card opens a pop-up window where customers can view all the details, and add items to the shopping cart—all without leaving the page.
• Small Catalog (2-4 Categories, Up To 20 Products Each)
If you offer different product types like furniture, lighting, and kitchenware, organize them into categories. Display each category on the same page with clear headings and section breaks for easy navigation.
• Larger Catalog (Over 4 Categories Or 20+ Products Per Category)
For a larger selection of products (e.g., 20-30 items per category), a multi-page format is ideal. Organize each category on its own page to help customers find what they need more easily.
Learn how to build an online store from scratch 👉 tilda.education/en/building-online-store
Discover how to showcase your products or services effectively 👇
Why Good Presentation Is So Crucial
An online showcase works just like a physical one. It means that the way products are arranged, displayed, and presented directly influences how customers perceive the brand and their willingness to make a purchase.
Who Else May Need Ecommerce Functionality
Ecommerce features aren't just for online stores—use it to showcase online services, digital products, or a selection of items from your physical business, like a digital seasonal menu. This gives potential customers a glimpse of what they can expect and encourage interaction.
How To Prepare Product Images
Good visuals are key to showcasing products or services effectively—they often make up half of the decision-making process.
For product sales, aim for at least three high-quality images of each item, showing it from different angles and in good lighting. If you offer services, invest in professional photos of yourself in action to make them look authentic and relatable.
If you're just starting out or on a tight budget, remember this rule of thumb: Homemade smartphone photos are better than no photos or blurry stock images.
How To Organize Products
• 1-5 Products In Total
If you have only a few key products to showcase, list them all on a single page. This allows visitors to see everything at once without extra clicks. Plus, with just a few products, you can showcase them with large, eye-catching images for better impact.
• Up to 40 Products of a Single Type
If you have more than 5 products but they're all of the same type (e.g., clothing or makeup), display them in a grid layout.
Clicking on a product card opens a pop-up window where customers can view all the details, and add items to the shopping cart—all without leaving the page.
• Small Catalog (2-4 Categories, Up To 20 Products Each)
If you offer different product types like furniture, lighting, and kitchenware, organize them into categories. Display each category on the same page with clear headings and section breaks for easy navigation.
• Larger Catalog (Over 4 Categories Or 20+ Products Per Category)
For a larger selection of products (e.g., 20-30 items per category), a multi-page format is ideal. Organize each category on its own page to help customers find what they need more easily.
Learn how to build an online store from scratch 👉 tilda.education/en/building-online-store
