The right color combination helps convey a brand's identity and personality, while poor color choices can look messy and damage readability.

Check out our top 5 recommendations for effectively combining colors on your website👇

Contrasting Colors
Use contrasting color combinations to make text easier to read and highlight key messages. You can check if your colors have sufficient contrast using tools like Colour Contrast Checker.

Varying Brightness
Colors with higher brightness appear lighter, while colors with lower brightness appear darker. For example, light green is brighter than dark green. Text with the same brightness as the background is hard to read.

Matching Gradients
To avoid muddy gradients, use neighboring colors on the color wheel. For example, purple and blue blend well. If unsure, use pre-made gradients available in Tilda Colors.

Color Saturation
Saturation defines color intensity. Low saturation dulls colors; high saturation makes them vibrant. Use low saturation for backgrounds and high saturation for fonts. This ensures even purple text readable on yellow background.

Limited Amount Of Colors
To avoid overwhelming users with too many colors, stick to a limit of three. Use two as the main colors and one as an accent color. This way, the accent color will help direct user attention.