When people visit a website, they quickly scan the page to find what they need. To ensure important information isn't missed, you need to guide their attention.
Learn how to do it effectively 👇
Visual Perception Basics
When we look at a screen, our eyes naturally follow certain paths—often called "power lines" in design. These are the intuitive routes we follow to process visual content quickly and efficiently.
F-Pattern
On content-heavy pages, visitors tend to scan in an "F" shape—first across the top, then down the left side. If your website includes a lot of text and images, keep this pattern in mind when planning your layout.
Z-Pattern
On image-heavy pages, users scan in a "Z" shape—top left to top right, then diagonally down to the bottom right. For best results, put key info up top and your call to action at the bottom.
Hick's Law
The more choices users face, the longer it takes them to make a decision. Limiting options to around 7±2 can simplify decision-making and enhance user experience.
Visual Hierarchy
Organize content using size, color, contrast, and spacing to guide users' attention to the most important elements first. A clear visual hierarchy makes navigation intuitive and content more digestible.
Dominants & Focus Points
•Dominants: Large, central elements that draw immediate attention.
•Focus Points: Smaller elements like buttons and icons that keep users engaged and moving forward.
Highlight key elements with a border or white space, and place icons or CTAs near the screen edges.
Pro Tip
To check if your website guides attention effectively, apply a blur effect to the layout and step away for 20 minutes. When you return, see if the key content still stands out in the right order. If it does, your design is working.
Learn how to do it effectively 👇
Visual Perception Basics
When we look at a screen, our eyes naturally follow certain paths—often called "power lines" in design. These are the intuitive routes we follow to process visual content quickly and efficiently.
F-Pattern
On content-heavy pages, visitors tend to scan in an "F" shape—first across the top, then down the left side. If your website includes a lot of text and images, keep this pattern in mind when planning your layout.
Z-Pattern
On image-heavy pages, users scan in a "Z" shape—top left to top right, then diagonally down to the bottom right. For best results, put key info up top and your call to action at the bottom.
Hick's Law
The more choices users face, the longer it takes them to make a decision. Limiting options to around 7±2 can simplify decision-making and enhance user experience.
Visual Hierarchy
Organize content using size, color, contrast, and spacing to guide users' attention to the most important elements first. A clear visual hierarchy makes navigation intuitive and content more digestible.
Dominants & Focus Points
•Dominants: Large, central elements that draw immediate attention.
•Focus Points: Smaller elements like buttons and icons that keep users engaged and moving forward.
Highlight key elements with a border or white space, and place icons or CTAs near the screen edges.
Pro Tip
To check if your website guides attention effectively, apply a blur effect to the layout and step away for 20 minutes. When you return, see if the key content still stands out in the right order. If it does, your design is working.
