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🎨 What Is Pantone?

What's Pantone Color Institute?
Pantone isn't just about selecting the Color of the Year—it's a global authority on color that provides color standards and systems for design, fashion, and other industries.

How Did Pantone Build Its Color System?
Pantone defines colors based on three key parameters:
• hue (the color itself)
• saturation (how vivid or saturated the color is)
• brightness (how light or dark the color appears)

Each Pantone color has a unique Pantone number made of letters and numbers, as well as its color values in:
• HEX: For websites and digital designs.
• CMYK: For printing.
• RGB: For screens and digital media.

This method allows designers, printers, and manufacturers worldwide to work with the exact same colors, ensuring consistency and avoiding confusion.

Pantone is known for giving its colors unique, creative, and sometimes amusing names, like "Purple Pizza" or "Frightened Nymph's Thigh."

How Pantone Selects Their Color Of the Year
Every year, Pantone selects a color for the next 12 months based on global trends in fashion, art, technology, culture, as well as socio-economic factors.

This process identifies a color that reflects the mood, spirit, and direction of the year, making it both relevant and inspirational.

In web design, using Pantone colors helps:
• Simplify communication with clients through precise color references.
• Maintain color consistency across different devices and screens.

This year, Pantone chose a rich, warm brown tone called Mocha Muse as the Color of the Year, symbolizing comfort, sophistication, and stability.
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