Kickstarting regular content creation can seem complicated, but there are approaches that can make the process easier.
Learn how to get started—even if you've never done it before 👇
Start With What You Do Know
Many businesses try to talk about everything and end up connecting with no one. Focus on what you know best—your product, service, unique expertise, and industry insights.
Pick One Format You Can Stick With
Chasing trends is tempting, but early on, consistency matters more. Be honest about the time you can realistically spend on content. If blog posts are the most doable, start there.
Create a Simple Content Calendar
Running a business is busy enough, so don't rely on last-minute inspiration. Plan 1-2 pieces weekly and keep a few backup ideas ready. The goal isn't to go viral—it's to stay visible.
Repurpose Content
One piece of content can go a long way. For example, a blog post can become a carousel, reels, a newsletter, etc. Before you create, ask: How can I reuse this later?
Go For Evergreen Content
When starting out, focus on evergreen content—how-tos, FAQs, guides, etc. It keeps driving value and traffic long after publishing and is easy to repurpose later.
Turn Feedback Into Content
Instead of constantly chasing trends or brainstorming from scratch, listen to your audience.
• What questions do they ask?
• What posts get the most likes, shares, or comments?
Your audience's feedback is an endless source of content ideas that can help solve real problems and build real connection.
Watch Your Competitors
Make it a habit to watch your competitors—use their wins to spark ideas, and their flops to learn what to avoid. Don't copy just because "everyone's talking about it." Instead, adapt topics to fit your product or niche.
Don't Be Afraid To Experiment
Once you've got a content routine, start experimenting—new formats, topics, styles, etc. It keeps things fresh and reveals what else clicks with your audience.
If you want to dive deeper into the topic and find out how to establish an effective content strategy, check out the new article: tilda.education/en/business-content-strategy
Learn how to get started—even if you've never done it before 👇
Start With What You Do Know
Many businesses try to talk about everything and end up connecting with no one. Focus on what you know best—your product, service, unique expertise, and industry insights.
Pick One Format You Can Stick With
Chasing trends is tempting, but early on, consistency matters more. Be honest about the time you can realistically spend on content. If blog posts are the most doable, start there.
Create a Simple Content Calendar
Running a business is busy enough, so don't rely on last-minute inspiration. Plan 1-2 pieces weekly and keep a few backup ideas ready. The goal isn't to go viral—it's to stay visible.
Repurpose Content
One piece of content can go a long way. For example, a blog post can become a carousel, reels, a newsletter, etc. Before you create, ask: How can I reuse this later?
Go For Evergreen Content
When starting out, focus on evergreen content—how-tos, FAQs, guides, etc. It keeps driving value and traffic long after publishing and is easy to repurpose later.
Turn Feedback Into Content
Instead of constantly chasing trends or brainstorming from scratch, listen to your audience.
• What questions do they ask?
• What posts get the most likes, shares, or comments?
Your audience's feedback is an endless source of content ideas that can help solve real problems and build real connection.
Watch Your Competitors
Make it a habit to watch your competitors—use their wins to spark ideas, and their flops to learn what to avoid. Don't copy just because "everyone's talking about it." Instead, adapt topics to fit your product or niche.
Don't Be Afraid To Experiment
Once you've got a content routine, start experimenting—new formats, topics, styles, etc. It keeps things fresh and reveals what else clicks with your audience.
If you want to dive deeper into the topic and find out how to establish an effective content strategy, check out the new article: tilda.education/en/business-content-strategy
