1.Emphasize Link In the Text
Use color, weight, underline, or all these together. Links on the web used to be highlighted in blue and underlined. Now you don't have to follow this rule—choose the formatting that suits your website design.
2.Write a Unique Copy For Each Link
Compose a concise average-sized phrase for each link. It's a pain to tap a short link on a phone, and a long one won't look good. Avoid using pronouns and phrases like "Click here"—it's better to clarify where the visitor gets by clicking it.
Sometimes people consider that links with the same text lead to the same page—especially if they quickly skim the page. To keep such visitors on the website, come up with unique text for each link.
3.Explain What They Get By Clicking
As a rule, clicking a link leads you to another page. If it starts downloading the file instead, the visitor may get confused and leave the website.
📁 If you have a link that leads to a file download on your website, specify it: Indicate what file it is, its weight, and its format.
4.Stick To a Consistent Link Style
Using identical formatting for hyperlinks throughout the website emphasizes your attention to detail.
Exceptions are possible: For media or blog articles, you can use different text link designs on different pages if you need to emphasize a special mood in an article or long read.