Filling Out a Design Brief on Tilda Experts

We have analyzed successful and unsuccessful briefs and prepared tips that will help you quickly find the right designer for your project.

On Tilda Experts, you can find a designer who will create a professional website for your project. Every month, people leave orders totaling around $120 000 on our platform. Some quickly find what they’re looking for, some don’t, and some applications are rejected by the moderators.
Tips on how to fill out a brief
Describe the details of your project. Try and describe your task in as much detail as possible.

Mary bakes custom-made homemade cakes and receives most of her orders from Instagram. She wants to create a website, publish a list of her products, and add the ability to place orders online. Mary decides to find a designer through an expert database.
However, she doesn’t say enough about the project in her brief: "We need a website for a cake shop. The deadline is in 2 weeks." The following day, Maria receives only one response, and the designer declines after discussing the project.
It will be easier for designers to get back to you if you answer these questions in your project description:
  • What are the specifics of your business or project?
  • What is the purpose of the website? Are you selling a product or service, are you telling a story about the product, or are you getting people to sign up for an event?
  • What would you like the structure of the website to look like?
  • What content do you already have: texts, photos, illustrations?
  • Do you have a corporate identity?
Add several links to competitors' websites or any web design projects that you like—they will serve as examples of what you’re looking for.

Customers often write that they want a "minimalist," "stylish," or "simple" website, but these categories can all be interpreted in different ways. Adding in an example of your favorite website will work better—you will be able to tell the candidate what exactly you found appealing in the design. This way, you are much more likely to find a designer who will be on the same page with you.
Example of a good brief
If your specs, presentation, and additional files take up a lot of space, you can briefly describe the key points of the task in the "Project Brief" section and add links to the remaining files on Google Drive or any other cloud storage service.
How to estimate a project cost
The higher the budget for a project, the more likely it is that more experienced and professional designers will respond to the task.

A one-page website is usually created for $80-150, $150-200, and $280-400, depending on the level and experience of the designer.

Prices for multi-page websites start at $150-200, and range from $200-350 for online stores. These are the minimum prices charged by up-and-coming designers. In order to get more experienced performers, set your budget 1.5-2 times higher.

It is important to understand that the Tilda Experts portfolio allows the designer to only showcase their work. Therefore, a performer will be interested in making sure that every new order adds a good case to her portfolio.
Why a brief can be rejected
Some requests are rejected by moderators. Here are some of the most common reasons why briefs get rejected:

1. There isn’t enough information about the project in the brief.
2. Title/project type and description do not match.
For example, it is indicated that the project only needs some improvements, but from the description, we understand that the site needs to be redesigned from scratch.

3. The task can’t be executed on Tilda.
For example, the website may be too complex, requiring a lot of time to develop. It also may need a lot of third-party code (for example, a social network or job search portal).

4. The brief was resent after a short period of time (1-2 days).
Don't send multiple briefs in a row to get more replies from designers. We will only approve the first submission. If you haven't received feedback after 2 days or haven't been able to come to an agreement with the designers, edit your brief, add additional info, and send it again.
By following these simple guidelines, you are more likely to get responses and find a designer faster. Remember that the more information you add, the clearer your task will be. Thus, you will receive submissions from designers who understand your task and agree with the budget and terms you specified.
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